Concept
behind the SNAPS. logo:
Foothills region represented by the mountains to foothills to prairie line.
The typeface was selected for a clean look & professional overtones.
The serif font selected because it is warmer than the look of a sans-serif
font.
Symbol is based upon a "snap-ring" which is a tough, yet
flexible spring that holds dynamic or mechanical systems together. The
"snap-ring" has been trasformed to represent adults putting their heads
together or working together and reaching out to assist the child. Two
adults are shown, providing two points of view (possibly two parents, or
professional and parent etc.) The child is the center and the focus.
A ring is a classic symbol for unity. The ring used here, is shown
providing support to the child. Here the ring is not complete shown by
the break in complete circle, possibly represented breakdown or stress.
A "snap-ring" however is not broken by the incompleteness in the cirle, but
gives it flexibility. The unity or strength of the circle is completed
by the adults and the child working or cooperating together.
The
teal-colour matches the already in-use colour by the SNAPS organization.
The green-colour was selected to compliment the teal. |
